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Wednesday, July 10, 2024

US Authorities Bans Teen-Targeted Messaging App NGL From Internet hosting Minors


A preferred nameless messaging app NGL has promised to cease advertising to youngsters and agreed to pay a $5 million high quality after the Federal Commerce Fee accused it of mendacity to customers about its service and its capabilities, together with synthetic intelligence.

The FTC mentioned in a press release Tuesday that it has reached a settlement with app maker NGL Labs after an investigation discovered situations of alleged false claims, misleading enterprise practices and unlawful monitoring of youngsters’s knowledge. NGL is an web abbreviation for “not gonna lie.”

In a criticism filed with the US District Court docket for the Central District of California, the FTC described how NGL broke quite a few consumer-protection legal guidelines, together with falsely claiming its “world-class AI content material moderation” might forestall bullying and harassment. In actuality, these points have been “rampant” on the app, the FTC mentioned in its submitting. The corporate additionally marketed a $10 per week “NGL Professional” subscription that promised to disclose the sender of a message it mentioned got here from a good friend or contact. Such messages have been really despatched by the corporate.

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NGL mentioned in a press release that “many” of the FTC’s allegations have been “factually incorrect,” significantly disagreeing about whether or not the corporate actively marketed its app to youngsters below the age of 13. Nonetheless, NGL mentioned it’s going to conform to the multimillion-dollar high quality and a ban from providing its service to folks below the age of 18, which it described as “age-gating.” The corporate introduced different modifications on its web site

NGL’s settlement marks an uncommon case wherein the US authorities agrees to quantifiable accountability from a tech firm that income from youngsters utilizing its service, regardless of figuring out its product has a damaging affect on them. Although US officers have made comparable accusations towards Fb, Instagram and WhatsApp proprietor Meta and YouTube proprietor Alphabet, they have not but made a lot substantive progress. In the meantime, different social media apps together with NGL, have attracted shoppers by promising alternate options.

The FTC’s strikes additionally mark one of many first occasions US officers have challenged the veracity of an organization’s AI know-how claims in court docket. Different authorized claims have largely come from copyright holders who say AI firms stole their work and prospects who say promised options and capabilities do not reside as much as their guarantees.

“We view this decision as a chance to make NGL higher than ever for our customers and we expect the settlement is in our greatest curiosity,” the firm assertion mentioned.

Fakes, complaints and dependancy

Over a two-year investigation, the FTC mentioned it realized NGL acquired quite a few complaints from dad and mom of youngsters and youths, together with experiences that use of the app led to situations of self-harm and tried suicide. Regardless of that information, NGL “made no modifications to the design” of its app or advertising in response. 

When prospects complained, some NGL staff laughed, together with one who wrote “Lol suckers” in a textual content message with NGL co-founders Raj Vir and Joao Figueiredo, in keeping with the FTC’s submitting.

At multiple level, the NGL App was reported to be essentially the most downloaded app in Apple’s App Retailer, the FTC mentioned. Throughout that point, the corporate’s co-founders wrote inner messages about how some prospects had develop into “addicted,” regardless of the app sending them pretend messages.

“Regardless of being conscious of damaging client evaluations, client complaints, and suggestions from Apple,” the FTC mentioned NGL “continued to make the identical representations to shoppers.”



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