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Thursday, May 16, 2024

Entrepreneur Finds Distinctive Methods to Serve Native Communities in Information Deserts


Native newspapers aren’t precisely a thriving enterprise in 2024. However not less than one enthusiastic entrepreneur is taking an opportunity on them within the hopes of delivering extra high quality native information protection throughout components of the U.S.

Jeremy Gulban is a New Jersey-based tech government who runs CherryRoad Media, an organization that acquires and runs native information shops. Gulban started shopping for newspapers about 4 years in the past, and now runs 85 papers throughout 18 states. A lot of them are positioned in information deserts or places that wouldn’t in any other case have any dependable native information supply.

In keeping with a latest examine from Northwestern College, the U.S. misplaced about 2.5 native newspapers every week all through 2023. And most states now have not less than one county with no official native information supply.

There are a lot of explanation why native newspapers are struggling. The elevated recognition of on-line information and the altering state of promoting makes it a troublesome enterprise mannequin to handle profitably. And there are additionally giant companies shopping for these shops and shutting them down or operating them in a approach that causes readership to say no.

Gulban’s purpose of shopping for these papers and beginning new ones is to truly serve native readers and discover a strategy to make the enterprise mannequin worthwhile once more. Whereas he instructed the Seattle Instances that the enterprise isn’t turning a revenue fairly but, he expects it to get there shortly. Along with offering high quality protection, a part of the distinction he’s offering is growing a “newspaper as a service” software program, together with choices like cloud-based storage and circulation methods for different native communities.

Gulban instructed the Seattle Instances, “It’s a whole lot of work and it’s exhausting, there’s a whole lot of setbacks. However on the finish of the day I simply actually take pleasure in what I’m doing and I’d actually encourage others to do it or pull collectively assets locally.”

It’s too early to inform whether or not Gulban’s enterprise will succeed. However the thought of offering an vital service to communities that don’t have entry to dependable information sources is a worthy purpose. And placing a singular spin on it with software program and attempting to simplify information supply all through the U.S. may in the end lead the corporate to profitability.

Picture: Depositphotos




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